2010 Rate Card (Discounted for new advertisers)
| PRINT RATES | |||
|---|---|---|---|
| 1-3x | 4-6x | 7-10x | |
| Full Page | $4,025 | $3,622 | $3,441 |
| Full Page - 2pg Spread | $5,460 | $4,914 | $4,668 |
| 2/3 | $3,059 | $2,753 | $2,616 |
| 1/2 | $1,890 | $1,701 | $1,616 |
| 1/4 | $1,008 | $907 | $862 |
| Business Card (color) | $630 | $567 | $539 |
| Web Ad | $550 | $525 | $500 |
| PREMIUM INSERTIONS | |||
| 1-3x | 4-6x | 7-10x | |
| BACK COVER | $6,720 | $6,048 | $5,746 |
| INSIDE FRONT COVER | $5,460 | $4,914 | $4,668 |
| INSIDE BACK COVER | $5,460 | $4,914 | $4,668 |
| FULL PAGE OPPOSITE TABLE OF CONTENTS | $5,460 | $4,914 | $4,668 |
SPECIFICATIONS
Digital Requirements:
Graphic file formats accepted are: Adobe Acrobat PDF, Photoshop Tiff or EPS. All images should be saved as CMYK at 300 dpi. All printer and screen fonts must be included. Otherwise, RGB color will be converted to CMYK for printing, and the advertiser will be charged $50 for file conversion. Line art should be saved at a minimum of 1200dpi to avoid jagged edges. For proper trapping in the computer-to-plate process, all image backgrounds must be set to "NONE."
Ad sizes:
Back Cover - 9.25" w x 8.53" h / Trim: 9" wx 8.4" h with 1/4” safety
Full Page Bleed - 9.25" w x 11.125" h / Trim: 9 x 10.875 with 1/4” safety
Full 2 Page Spread Bleed - 18.25" w x 11.125" h / Trim: 18 x 10.875
with 1/4” safety
2/3 page - 5.25" w x 11.125" h / Trim: 5" w x 10.875" h
1/2 page - 7.75" w x 4.65" h
1/2 page vertical - 4.25" w x 11.125" h
1/4 page - 3.75" w x 4.75" h
Business Card - 3.5" w x 2" h
Web Ad - 120px x 120px
Copy Restrictions: Publisher reserves the right, at its absolute discretion and at any tim, to reject advertising materials. Advertisements that simulate editorial content must be clearly labeled ADVERTISEMENT.
Copy Responsibility : Advertisers are solely responsible for the content of their advertisements that are printed. Publisher accepts no responsibility for typographical errors.
Position: Position is not guaranteed.
Shipping: Space contracts, insertion orders, camera-ready copy and proofs should be addressed to:
DHA Publications / The DavidHenry Agency
10 Prospect St., 2nd Floor
Westfield, NJ 07090
(908) 389-1200 ext. 102
(908) 389-1050 fax
advertising@overlookview.com
